Yogi Rich & Robust Morning Vitality tea blends uplifting Puerh Tea and Green Tea Leaf Extract with adaptogenic Reishi Mushroom Extract to help support the body’s ability to cope with stress. To this we add Roasted Chicory, Cinnamon, and Ginger for a delightfully bold and roasty coffee-like flavor. Enjoy this delicious morning cup on its own or with your favorite creamer to energize your day and support your well-being.*

• Meets morning daypart opportunity: hot tea drinkers who also drink coffee are consuming coffee at a much higher rate than hot tea during morning hours.1
• Trending adaptogen Reishi combines with Roasted Chicory, Cinnamon and Ginger for a bold and roasty coffee-like flavor in a morning cup that provides benefits beyond caffeine.2
• Energy/Cognition is a fast growing wellness segment in bagged tea totaling $15.2MM, +4%3
• Of consumers who tried this tea, 64% said they would definitely or probably purchase this tea.4